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QR codes are everywhere, but you may not have seen them on wine bottles. Many wine producers are now embracing the QR code marketing trend to allow consumers to get more information about the wine.

Traditionally, wine bottles do not contain much information – they tend to not include nutritional information or specific details about the production of the wine and instead, they tend to just include tasting notes and a general description of where the wine was produced. With the inclusion of QR Codes, consumers can get access to much more information about the wines than ever before and even buy more wine! 

QR codes are the next big thing! It is great to see how different companies are putting them to use. Something so simple can provide huge benefits!

Picture from www.squarecode.biz




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