I found this great article from SquareCode.biz about how a bakery placed QR codes directly on its cookies. Thought this was very cool!
The online bakery, 1-800 Bakery.com, found a new and interesting way to use QR codes. The bakery launched a line of edible codes customers could both scan and eat. The line consisted of a variety of cookies and cakes with the QR codes printed on them. 1-800 Bakery.com was successful in its efforts, as they received a 40% scan rate the day they launched.
I thought this was the perfect way for 1-800 Bakery.com to use QR codes for its company. It differentiated themselves from all the other QR code campaigns out there. When people go to eat a cookie, they are not expecting an added interactive experience.
I think that this marketing campaign could have been even better if they would have had more call to actions than just "SCAN... to view our website." As suggested in the article, 1-800 Bakery.com should have had more clear call to actions.
These would have given the customer a reason to scan and the opportunities to increase consumer conversion and cross-sell would have multiplied. Otherwise, 1-800 Bakery.com did a great job of using QR codes to their advantage. I think other companies will be looking to use QR codes in similar ways to create customer engagement like 1-800 Bakery.com did.
Photo from: www.squarecode.biz
The online bakery, 1-800 Bakery.com, found a new and interesting way to use QR codes. The bakery launched a line of edible codes customers could both scan and eat. The line consisted of a variety of cookies and cakes with the QR codes printed on them. 1-800 Bakery.com was successful in its efforts, as they received a 40% scan rate the day they launched.
I thought this was the perfect way for 1-800 Bakery.com to use QR codes for its company. It differentiated themselves from all the other QR code campaigns out there. When people go to eat a cookie, they are not expecting an added interactive experience.
I think that this marketing campaign could have been even better if they would have had more call to actions than just "SCAN... to view our website." As suggested in the article, 1-800 Bakery.com should have had more clear call to actions.
- Scan for an exclusive offer on birthday cakes!
- Scan to see our new cookie bouquet!
- Scan for a $5 coupon for next visit
These would have given the customer a reason to scan and the opportunities to increase consumer conversion and cross-sell would have multiplied. Otherwise, 1-800 Bakery.com did a great job of using QR codes to their advantage. I think other companies will be looking to use QR codes in similar ways to create customer engagement like 1-800 Bakery.com did.
Photo from: www.squarecode.biz
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