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The September issue of Milwaukee Magazine is entirely interactive with the use of the new mobile app, Actable.
August 28, 2012, Quad Graphics of Sussex, Wis introduced the new app. Actable is an interactive print solution that allows publishers to create engaging multichannel editorial and advertising experiences. Actable allows for readers to instantly interact with the printed page and launch related content directly from images, eliminating the need for QR codes.
I thought this was pretty cool! It's a great way to make the original print magazine more exciting/appealing to readers. Advertisements have now become more interactive and appealing to readers. For example, if there is a product that I liked in the magazine... I could simply use the Actable app to go right to the website and buy that item. Or if there is a movie advertisement and it looks interesting... I can use the Actable app to see the movie trailer right there. No waiting to see it on TV.
This is a great way to keep the traditional print magazines, but incorporate the use of technology to create a better user experience for the reader.
Personally, I still love to look at print magazines... but with the ability to watch videos, look up items, or make reservations appeals to me. I have not yet used this app, but I am looking forward to trying it.
This issue of Milwaukee Magazine hits stands September 17th.
Check out the video below to learn more about interactive print solutions!
August 28, 2012, Quad Graphics of Sussex, Wis introduced the new app. Actable is an interactive print solution that allows publishers to create engaging multichannel editorial and advertising experiences. Actable allows for readers to instantly interact with the printed page and launch related content directly from images, eliminating the need for QR codes.
I thought this was pretty cool! It's a great way to make the original print magazine more exciting/appealing to readers. Advertisements have now become more interactive and appealing to readers. For example, if there is a product that I liked in the magazine... I could simply use the Actable app to go right to the website and buy that item. Or if there is a movie advertisement and it looks interesting... I can use the Actable app to see the movie trailer right there. No waiting to see it on TV.
This is a great way to keep the traditional print magazines, but incorporate the use of technology to create a better user experience for the reader.
Personally, I still love to look at print magazines... but with the ability to watch videos, look up items, or make reservations appeals to me. I have not yet used this app, but I am looking forward to trying it.
This issue of Milwaukee Magazine hits stands September 17th.
Check out the video below to learn more about interactive print solutions!
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