#instagramwins

Pictures from instagram.com 

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Instagram is the big winner! It beat out Twitter for the amount of mobile users this August. Instagram, a photo sharing application, attracted 7.3 million users per day on mobile phones. While, Twitter had 6.9 million active users. This was the first time that Instagram beat out twitter for the top spot. 

Personally, I wasn't surprised when I heard this. Since Instagram came out 2 years ago... I have definitely preferred Instagram over twitter. I love that users have the ability to share thoughts along with pictures. Just like the old saying, "a picture says a thousand words." It is great to SEE what people are talking about. 

What I like most about Instagram is that retailers are now starting to get into the action. I follow a number of my favorite stores and find out about sales, new products, and more by viewing their pictures. When there is a new product that I like, I can immediately click on the link and find out more information. It's a great way for retailers to showcase their merchandise and promotions to their customers. I am more likely to buy something from the stores that I follow on Instagram compared to others. 

"The “daily user” metric matters because It’s a measurement of how many users (roughly) check the app every single day. That’s important for selling advertisements, because the more engaged a user is, the more likely they are to click on an ad." 
-Comscore